Foldables emerged as a differentiator in the premium smartphone
market in 2023. Apple ended the year with a 71% share of the premium smartphone market due to competition from Huawei and Samsung. While
global smartphone sales have been down, the premium segment is set to
grow 6% year-on-year. Consumers are willing to spend more to get a
higher quality device that will last longer and promotions, sales, and financing options make the devices accessible to a larger market.
Apple probably has a foldable as an experiment or in the works for production. I think their differentiator is their software, which has always been better (IMHO) than the competition. They tend have have high standards for their hardware too. So at least in my circle, I don't see their mobile dominance going away any time soon.
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